It's been suggested that once a week, I re-publish one of my earlier posts. I decided to start with this one. I hope you like it.
Flashback: First published 22 January 2008
Strategic thinking shouldn’t be complicated. When I run strategy sessions, I often start with a well-known quote from Rudyard Kipling’s Just So Stories for Little Children (The Elephant’s Child):
Flashback: First published 22 January 2008
Strategic thinking shouldn’t be complicated. When I run strategy sessions, I often start with a well-known quote from Rudyard Kipling’s Just So Stories for Little Children (The Elephant’s Child):
I keep six honest serving-menYou need simple answers to questions like this for customers, staff, business partners and investors:
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.
- What is your market offer?
- Who is your target audience?
- Why are you making that particular offer, why that audience, and why will they accept it?
- How will you make your offer and how will you fulfill it?
- Where will you make your offer and where will you fulfill it?
- When will you make your offer and when will you fulfill it?