To reinvent yourself, you have to first understand yourself - as you are now, and as you want to be in future. Regular readers will know that one of my persistent strategic messages is having a clear market offer which drives everything you do.
Last December, Harvard Business Review published an article on business model reinvention by Professor Clay Christiansen et al (unfortunately behind a subscription wall). They produced this neat summary of a business model, which you can use as a guide in your thinking.
I’d add one additional area - Ethos, covering the softer issues of raison d’etre, brand (in the widest sense of the word), culture, organisational style and modus operandi. I know they’re implicitly covered, but I think they need to be highlighted - changing your ethos can be as business-transforming as changing your value proposition, processes, profit model or resources.
PS. You can watch a short video of Prof. Christiansen at the HBR website talking about established organisations changing their business models.
Last December, Harvard Business Review published an article on business model reinvention by Professor Clay Christiansen et al (unfortunately behind a subscription wall). They produced this neat summary of a business model, which you can use as a guide in your thinking.
I’d add one additional area - Ethos, covering the softer issues of raison d’etre, brand (in the widest sense of the word), culture, organisational style and modus operandi. I know they’re implicitly covered, but I think they need to be highlighted - changing your ethos can be as business-transforming as changing your value proposition, processes, profit model or resources.
PS. You can watch a short video of Prof. Christiansen at the HBR website talking about established organisations changing their business models.